Making your band easily Googleable is a challenge faced by many new bands starting out. You want a name that is unique, catchy, easily spelt and, most importantly, something that won’t be confused for something altogether different when you punch it in to your favourite search engine. An article from earlier this year charted the eight hardest bands to Google and I was pleased to see a personal favourite of mine; Pink, slide in at number eight (her Wikipedia page was the first thing that came up when I tried so I don’t really know what all the fuss is about). Number one on the list was “!!!” who literally cannot be found by simply typing in their name (try it for yourself).
The band I want to talk about today didn’t feature on this list, however I’d say they would be strong contenders should a similar pole be performed in 2014. Pronounced “I am a Jedi”, the spelling is somewhat different – EYE EMMA JEDI. Once you’ve got your head round the phraseology, you can dive into what this band are really about; making serious fun, catchy, indie pop-rock.
Hailing from Norway, via Liverpool (guitarists Alex and Andrew attended LIPA, the same educational stable as Mikhael Paskalev and Picture Book drummer Dario Darnell) and London, the band have recently finished recording their debut album in the idyllic Andalucian hillside village of Monda over an epic hundred day stint. What’s more, they catalogued the musical journey in pictures and videos available for you the adoring punter on their various online outlets.
The album is now finished, and so begins the relentless promo schedule which commenced with a German tour. Once again, the footage is available for all to see in four low attention span friendly videos on their Youtube page.
Having completed the German leg of the tour the boys sailed over to the UK to play at Brighton’s Great Escape Festival just over a month ago where Dash ‘n’ Verve were in attendance. A riotous performance ensued packed full of hair, sweat, broken strings (after one song), impromptu lounge jazz to mask the changing of a string, more hair and a final flurry of guitar riffage to finish the enthralled crowd off. My pick of the tracks played on the night was the unquestionably infectious “Sin”. Opening with screaming guitar licks and the bounciest of bass lines, before moving to an almost tropical verse and back into what will certainly be a festival front row scream out loud favourite of a chorus. The video’s just as much of a treat.
Go on, be sinful and indulge in a bit of this on a Saturday afternoon.