Hype Williams – Rainbow Edition

#AlbumReview Ah, the ever mysterious Hype Williams. Are they a band? Are they an art project? Who are / is / were Hype Williams? Well, whatever Hype Williams currently is, it has a new album. Or is it an album?

Ah, the ever mysterious Hype Williams. Are they a band? Are they an art project? Who are / is / were Hype Williams (certainly not the American video producer)? Well, whatever Hype Williams currently is, it has a new album “Rainbow Edition’. Or is it an album?

The tracks are sparse, simplistic and fairly dark; ‘This Is Mister Bigg. How You Doing Mister Bigg’ (“?” omitted by the band) being the deepest point. The lo-fi dial has been cranked up to its highest possible level and additional crackly radios have been placed in the signal chain for the final mix down.

There are flashes of infectious brilliance. ‘Pretty Young Ting’ opens and closes with the ping of a High Striker fairground game, taking you on a groove soaked journey for all of 57 seconds. This feels like the solo section of a track that could be developed further. The riff of opening track ‘Madting’ is aching to open up into a tear out club classic. Sadly it never does.

In all honesty, the majority of the 20 tracks are like demo ideas presented to a label, waiting for the critical cull before further effort is put into developing an album proper. Maybe that was the intention; a status update of where Hype Williams is musically right now. Preparation for something grander in the future. With Hype Williams you never really know, so we’ll just have to wait…

Hype Williams ‘Rainbow Edition’ is out now on Big Dada.