Have you had sex four times this week? Do you aspire to spank 50 Gs taking your boys away for the May bank holiday? Me neither. So, as a middle England-er with an interest in accounting, why do I like this record? Perhaps it appeals to the rebelliousness of a Surrey upbringing and the need to express myself by doing things I shouldn’t be doing in my mate’s shed.
Given that the rebelliousness of youth is long past and my mate’s shed now contains a lawn mower, I was confused – as you might be.
And then I figured it out. It’s the same reason I love Kanye West (the lyrical equivalent of that moron who corners you in a bar on a Friday night after work). The beats this guy raps over are so good that you’re missing a soul if you don’t feel them.
The tracks on this record appeal to every part of modern electronica that I love. In short, they’re deep, expressive and truly unique in their use of samples. Let’s take track 4, “Crew Love” as a case in point. The intro is so reminiscent of Burial that I’m minded to grab my shovel but then we get taken to another level with an achingly laid back drum loop – think Dre without having to consume an entire album of it.
Another stand-out is track 8, “We’ll be fine”. The intro is summer garden party pretty – including tea and cakes – and then it drops into a sick bass line that’ll destroy your stereo and make you go straight out and buy that sub you’ve had your eye on so you can do it all over again.
So far we’ve looked at the beats and mocked the lyrics, which isn’t a fair representation of the vocals. Take a look at “Make Me Proud” feat. Nicki Minaj as a case in point. I love the willingness to big up new artists on hip-hop albums. Why don’t indie/rock artists do it more often? This woman spits utterly confusing lyrics but her timing, sound and aggression make me love 50 second of this song so much that I want to loop it over and over.
The same is true of the André 3000 cameo on “The Real Her”. It’s a crying shame that the the most amazing vocal performances come from the special guests, but it shouldn’t stop you enjoying this record.
So what should you do? In short: Buy this album. Treat Drake‘s vocals as a melody. Love the special guests. It deserves a listen. Put it on repeat.